Benefit Cosmetics

Wanderful World Activation
Art Director &
Production Oversight

On the remote island of Lanai, Hawaii, 57 influencers from 18 countries were welcomed to Benefit’s blush collection launch- a 4 day immersive launch activation.

Highly curated events included a Hoola-themed cocktail party, an amazing product reveal performance with a local aerial arts group, a traditional Hawaiian Luau dinner, and a Monarch butterfly release to help the local Monarch population. Everyone’s experience was customized with adventure day and beauty treatments that embodied the free-spirited Benefit style. The trip garnered 1.4K social posts and $20.7 million in earned media value.  

Agency- DPEM