NIKE AIR MAX DAY

For Air Max Day 2025, we launched Nike’s AI design platform, AirImagination, with a gallery-style exhibition centered on a 3D-printed prototype by Tobey McIntosh. Guests journeyed through Tobey’s material and color research, culminating in an interactive display where they used the AI app to design their own custom Air Max. The experience closed with a live panel on the future of AI and creativity featuring Davonte Jolly, Diamond Jones, and Tobey.