NIKE AFTER DARK RUN

For Nike’s largest LA running event to date, we designed and produced a 40-foot truss installation that served as the official hub for 15,000 athletes. As part of the After Dark Run campaign; a marathon-turned-party featuring a headline performance by Doechii. We brought the energy from pavement to rooftop. Our work spanned two immersive builds: a dynamic rooftop moment and a ground-level stage complete with custom neon, full lighting design, and a concert-ready production footprint. The result? A visually electric, high-impact Nike experience that bridged sport, culture, and nightlife.