JORDAN ALL STAR WEEK

During Jordan All-Star Week, I collaborated with Freehold Group as the Sr. Creative Producer, leading two immersive in-store pop-up builds. The first activation was a complete transformation of Oakland’s Shoe Palace, featuring an archival Jordan shoe exhibit and a projected narrative that told the iconic story of Michael Jordan's "unbannable" shoe. The second was a white box venue build, designed from the ground up to resemble the apartment of a female archetype, with a floor-to-ceiling fabricated space that brought the concept to life.