For the inaugural Las Vegas Grand Prix in November 2023, I partnered with PHNTM to lead creative production for Chase Sapphire’s multi-day F1 experience. Across three custom buildouts at different locations, we brought the Chase Sapphire Speedway to life—an immersive, raceway-inspired world featuring interactive driving moments, luxe dining, and a museum-style F1 gear showcase. The events culminated in a firework show, amplifying the energy of Formula 1 and creating an unforgettable experience for Chase cardholders in the heart of Vegas.